Bianchi - Rhythm - b2b - DK
About the brand
Bianchi is a legendary Italian bicycle brand and holds proud traditions and is represented worldwide.
Bianchi was founded in 1885 by Edoardo Bianchi and in 1997 became part of Cycleurope.
Cycleurope AB Group is a Swedish company owned by Grimaldi Industries AB – also known as one of the biggest and most important companies within the cycle industry.
The goal for Bianchi is to increase its visibility by refining the production, commercial strategies and effective communication. The Bianchi brand is driven by performance, innovation, technology, quality and passion.
Bianchi has several successful partnerships among those international cycle teams on top level.